Mirror Responsive Website

Design a responsive webpage that is visually appealing, modern, and minimal, including branding and logo design. As well as taking this company as an established brick and mortar and introducing them as an ecommerce site with a strong presence that appeals to all consumers.

Identify and clarify existing pain points users face when online shopping. As well as identifying what users enjoy, to add ease of use and an overall streamlined experience. Discover what makes for a reliable and pleasant experience to build loyalty as well as trust to establish repeat customers, in turn also establishing trust with stakeholders and clients.

User interviews, journey maps, insights and artifacts, wireframes, visual design, interactive prototypes, usability tests, from beginning to end and finishing with the final product.

Many users will delete an infrequently used app off of their phone to make space. They will also immediately remove an app if they find that the sign up time and function is too slow or faulty.

Most users found the mobile app of other competitors to be frustrating, and mainly use the website, but have built brand loyalty in consistency in other areas.

More users are shopping online now more than ever. Digital commerce is projected to maintain it’s upward trend with ecommerce becoming the new normal.

Social selling via mobile has become the primary retail purchase method with 67% of retail sales coming from mobile and social sites in 2021.

In store shopping however has also increased. With things like curbside delivery, in store shopping has advantages that are impossible for ecommerce, for example being able to physically interact with a product as well as the feeling of instant gratification.

Users are looking for consistency, reliability, and ease. As well as the flexibility of being able to shop online, in store, or a hybrid.

Looking at consumer spending, its continued rapid trends and transformations from mobile commerce to social selling as well as political motivations can give us a good idea of what priorities and directions we can look to in the future.

Goal is to create a memorable shopping experience simply by being consistent in order to minimize confusion.

Be accessible to anyone who wants to go through the process and ease of use of being able to access every interaction and function of the website.

Aim to start with a limited amount of banners, windows, and options to understand how new features impact retention.

Over the course of three weeks and a total of 10 participants I was able to conduct multiple research methodologies, create Personas and Empathy Maps.

With the pain points and highlighted details as to what makes for an efficient online shopping experience for the users I was then able to use card sorting, page sketches, and sitemaps to get a better idea of the user journey within the website I was about to create.

Using task flows, user flows, wireframes, responsive wireframes, and finally a prototype I started to form the final project. Testing the wireframes and prototypes early and often.

The final stages included creating a high fidelity prototype, usability testing and affinity map. Taking all of this information into the final iteration of the website.