Ritual Haus Redesign

Background

Ritual Haus is a boutique wellness space in a popular neighborhood in Portland Oregon, offering workshops, Tarot Readings, and self care products made by BIPOC, women owned, small businesses.


Overview

  • The Project

    I re-designed the website by unifying the site architecture with a focus on simplifying services and offerings with the constraints of a template website.

    Improving the UX through a new navigation menu to make it easier for users to book services.

  • Research Goals

    Find out how users choose a service provider.

  • My Role

    Solo Product Designer

    UX Design

    UI Design

    Interaction Design

    User Research

    Usability Testing

Research Findings

  • Access

    Users prefer to:

    Book services online as a time saving measure

    Expect an easy, consistent, minimal process

    Assume higher price point means higher quality

    Dislike excessive steps, questions, copy, or technical issues.

  • Competition

    Competitive Analysis shows:

    Other brands perform at a higher price point for services.

    All competitors use the same booking system

  • User Research

    Even if a service provider is recommended, users will do their own research using social media, Google, and Yelp.

    The biggest defining factor as to whether or not someone books a service is by how they feel about the website and social media of the provider.

Organizing content through wireframing

The company has an established brand and website, the plan was to focus on how content and visual components should be prioritized within the site architecture.

A new visual design system

 

I designed templates for the landing, services, and specific services page so that the architecture of the site remains cohesive as the business grows and wants to add more products and services in the future.

Telling the users story through low fidelity prototypes

User testing from the beginning to tell the user story actively and effectively.

UX Principles

  • Usability

    Create an easy process for users to explore, research, and choose services and then to book them.

  • Context

    Research findings for this project showed that most people book services online from a mobile device. However the client’s needs were to focus on a new desktop design, the UI structure made for a cohesive experience throughout multiple devices

    I made a note of topics to come back to for the client if they wished to iterate and add new features in the future.

  • Less is More

    Emphasizing simplicity, removing a lot of clutter from the initial site as well as using simple universal language.

After several wireframe iterations focusing on feedback from usability testing and affinity map creation the final iterations were in place to present the final product.

 
 

Ritual Haus Visual Identity

Clear. Clean. Stunning.