Email strategy for small businesses that value voice, intention, and community
My Approach
Email is one of the most powerful ways to build real connection with your audience, when it’s done with care. I help Portland-based and global small businesses create email systems that feel authentic, intentional, and aligned with how they actually want to show up.
This work isn’t about sending more emails. It’s about sending the right ones, with clarity and purpose, so your community stays engaged and connected over time.
What this looks like
Every email strategy is customized, but most projects include:
List setup or cleanup (Mailchimp, with future-ready structure)
Welcome sequences that introduce your brand and values
Newsletter strategy and content direction
Audience segmentation and tagging
Automation planning that supports your offers
Voice and messaging guidance
Whether you’re just starting your list or refining an existing one, the goal is the same: consistency, clarity, and connection.
Who this is for
I work best with small businesses and studios who care deeply about their community and want their communication to feel intentional rather than transactional.
This includes:
Wellness practitioners and studios
Coaches and service-based businesses
Tattoo shops and creative studios
Fitness and movement spaces
Ritual, self-care, and product-based brands
Independent businesses with a strong point of view
Why email
Social platforms change constantly. Email gives you a direct, reliable way to stay connected with your audience on your own terms.
When done well, email becomes a space to:
Share your voice without algorithms
Build trust over time
Support launches and offerings
Strengthen your brand’s presence
Nurture long-term relationships
How we work
I take a collaborative, thoughtful approach to email strategy. We start by understanding your business, your audience, and your goals. From there, I design systems that support how you want to communicate, not a one-size-fits-all formula.
You’ll leave with clarity, structure, and a strategy you can actually sustain.
My process is simple and intentional.
Thoughtfully scoped services to meet you where you are and support what comes next.
In-person and remote options
I’m located in NE Portland and am able to meet in person or Zoom.
My Packages
All projects are flat-rate and intentionally scoped so expectations are clear from the start. Each package is designed to support connection, consistency, and long-term growth, without unnecessary complexity.
The Foundation
Best for businesses starting or resetting their email presence
This package establishes the core structure you need to communicate with clarity and confidence.
Includes:
Mailchimp account setup or audit
Audience organization and tagging
Welcome or introductory email sequence
Newsletter strategy and cadence guidance
Voice and messaging alignment Light design customization
Ideal if you’re building your list for the first time or want a more intentional starting point.
The Connection
Best for growing businesses ready to deepen engagement
This package builds on your foundation to create stronger relationships with your audience.
Includes:
Everything in The Foundation Advanced audience segmentation
Automated flows tied to your offerings
Content planning support Ongoing newsletter framework Strategy documentation for future use
Ideal if you’re offering services, classes, or products and want email to actively support your business.
Optional add-ons
Squarespace website design or refinement
Landing pages for email signups
Campaign or launch support
Migration support
Ongoing Support
Best for businesses who want consistency without managing it alone
This is a collaborative, month-to-month partnership focused on refinement and sustainability.
Includes:
Monthly planning and strategy check-ins
Email builds and optimizations Performance review and adjustments Ongoing audience and flow refinement
Support as your business evolves
Ideal if you want to stay connected to your community without adding another role to your plate.
Pricing note
All packages are offered at a flat rate based on scope. Ongoing support is billed monthly. Custom proposals are available for businesses with more complex needs. Squarespace website design or refinement.